Bassem Ghali

I had the pleasure to present at Toronto Real Estate Marketing Summit on the importance of local search engine optimization and marketing. I have included my slides from the presentation below: Read the rest of this entry »

Before you know it, the Holiday season is here and as a small or large business owner, you have to make adjustments to your online marketing strategy to gain the most out of this special period of the year. Read the rest of this entry »

Google and the Gortz Store in Germany have preformed a study to understand how to quantify the level of Research Online and Purchase Offline (ROPO), and benchmark the incremental in-store sales against the online sales generated. Read the rest of this entry »

More and more we are all noticing local search results “7-pack” posted at the top of any major search engine results page. Does this mean I can rank higher than my competitor by simply listing my business address and phone number on Google, Bing, Yahoo local center? YES, if you do it right! Don’t worry though; I’m listing best practices for local search engine optimization at the end of this post. Read the rest of this entry »

From affiliate marketing to online classifieds, there are many ways to build your business online. Here’s a look at ten popular online marketing options. Read the rest of this entry »

When making decisions, people often turn to those they trust for recommendations. Now with the Google +1 button, people can recommend your site’s content or ads to their friends and contacts right when it’s most useful – on Google search. Read the rest of this entry »

Google analysis shows the majority of users prefer having information / website in their own language. Keeping this in mind; imagine how this will affect sales and conversions for your website! In this post I will be explaining the best 3 ways to optimize multi-language & multi-region / country website. Read the rest of this entry »

Spring in Dubai – Photography by Bassem Ghali

Marketing videos on YouTube is rapidly growing as one of the major online marketing tools, it’s affordable and has great impact on consumer behavior.  As YouTube video views are continuing to grow rapidly every day, using YouTube as a major method of organic traffic generation for your site, it’s a guaranteed recipe for success! Read the rest of this entry »

Lets start by defining search engine optimization; SEO is process of improving the volume or quality of traffic to a web site from search engines via  un-paid “organic”  search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Read the rest of this entry »