About

Occupation: Team Lead, Search (SEO/SEM) & Email Marketing at Canadian Tire.

Canadian Tire Corporation, Limited offers goods and services that meet life’s everyday needs. Founded in 1922, Canadian Tire Corporation is a growing, diverse network of businesses with more than 1,200 general merchandise and apparel retail stores and gas bars, as well as a major financial services provider and a federally chartered bank.

Previous Work Experience:

  1. Search engine optimization and marketing strategist at Direct Energy.
  2. Senior search engine optimization and marketing specialist at Toronto Star’s NewinHomes.com (NHBN Inc.)
  3. Web/graphic designer & SEO/SEM specialist at MindScope staffing software Inc.
  4. Web development, SEO/SEM specialist at 1ERA

bassem AboutAbout me: I m not only a SEO/SEM  strategist, I hold BA in Architecture but my interest in web design led me to pursue my internet studies and increase my knowledge of search engine optimization.

SEO/SEM are not just a job for me, it is a passion. I worked on all types of site; small and large, English, Arabic and Russian sites, etc

I specialize in optimizing real estate, news, retail websites and other classifieds verticals.

Main skills an search engine optimization specialist must have:

  1. Technical Background: analyzing code, understanding new technologies and its effect on SEO
  2. Communication and best practices: be a team player and able to explain how all elements of a website works together to improve search engine quality. Provide best practices to programmers, CSS developers, copywriters, graphic designers, sales team and account executives.
  3. Keyword Research: keyword research is not just research keyword popularity, but understanding search trends / intentions, search cycle, Keyword Effectiveness Index (KEI), keyword seasonality and forecast conversion points, etc.
  4. Strategy and Tactics: Strategy comes first then tactics and a good SEO is implementing tactics to serve the main strategy and vision for the site.
  5. Innovation: think out the box, don’t be afraid to try new techniques, discover and research.