Bassem Ghali

When we talk about SEM strategy for retail business, the first thing that comes to mind to most business owners and online marketers is search seasonality. Product search seasonality is of course one of the major factors that affect retail SEM campaigns, but it should not be the only metric you base your strategy on.

“To be perfectly clear, we’re not comparing Google vs. Facebook as companies per se. Google is a search engine, and Facebook is a social network. This is a specific comparison of the display advertising capabilities of Facebook against only the display advertising component of Google’s business (The Google Display Network), which makes up roughly 20% [...]

Google and the Gortz Store in Germany have preformed a study to understand how to quantify the level of Research Online and Purchase Offline (ROPO), and benchmark the incremental in-store sales against the online sales generated.

I had the pleasure to present at Toronto Real Estate Marketing Summit on the importance of local search engine optimization and marketing. I have included my slides from the presentation below:

Before you know it, the Holiday season is here and as a small or large business owner, you have to make adjustments to your online marketing strategy to gain the most out of this special period of the year.

From affiliate marketing to online classifieds, there are many ways to build your business online. Here’s a look at ten popular online marketing options.

comScore 2010 Canada Digital Year in Review is an annual report on the prevailing digital trends of the past year and their implications for navigating the uncertainties in the year ahead. The purpose of this report is to identify the online trends as they relate to categorical, video, search and mobile users. In order for [...]

While attending the SMX advanced conference in California, Google Senior Product Manager for Ads Quality – Nick Fox, presented several new PPC products from Google AdWords.

Automatic matching is a new feature that will help drive more clicks and conversions to your site without any additional time or effort on your part. Once you activate a campaign for automatic matching, Google will show your ads on relevant search queries not already captured by your keywords. It works by analyzing the content [...]