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	<title>Bassem Ghali</title>
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	<link>http://bassem-ghali.com</link>
	<description>The art and science of online marketing</description>
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		<title>Why local search engine optimization is essential? And why Google wants to know where am I right now!</title>
		<link>http://bassem-ghali.com/seo-tools/local-search-engine-optimization-515.html</link>
		<comments>http://bassem-ghali.com/seo-tools/local-search-engine-optimization-515.html#comments</comments>
		<pubDate>Thu, 02 Aug 2012 08:00:11 +0000</pubDate>
		<dc:creator>Bassem Ghali</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO / SEM News]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[Google search engine]]></category>
		<category><![CDATA[Local Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://bassem-ghali.com/?p=515</guid>
		<description><![CDATA[More and more we are all noticing local search results “7-pack” posted at the top of any major search engine results page. Does this mean I can rank higher than my competitor by simply listing my business address and phone number on Google, Bing, Yahoo local center? YES, if you do it right! Don’t worry [...]]]></description>
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		<slash:comments>8</slash:comments>
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		<title>How to Enhance Search Engine Marketing Strategy for Retailers &amp; ecommerce websites?</title>
		<link>http://bassem-ghali.com/search-engine-marketing-ppc/advanced-sem-retailers-1448.html</link>
		<comments>http://bassem-ghali.com/search-engine-marketing-ppc/advanced-sem-retailers-1448.html#comments</comments>
		<pubDate>Sun, 22 Jul 2012 04:29:21 +0000</pubDate>
		<dc:creator>Bassem Ghali</dc:creator>
				<category><![CDATA[Search Engine Marketing PPC]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Web Metrics]]></category>

		<guid isPermaLink="false">http://bassem-ghali.com/?p=1448</guid>
		<description><![CDATA[When we talk about SEM strategy for retail business, the first thing that comes to mind to most business owners and online marketers is search seasonality. Product search seasonality is of course one of the major factors that affect retail SEM campaigns, but it should not be the only metric you base your strategy on. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best practices on how to set up social media channels!</title>
		<link>http://bassem-ghali.com/social-media-marketing/social-media-strategy-70.html</link>
		<comments>http://bassem-ghali.com/social-media-marketing/social-media-strategy-70.html#comments</comments>
		<pubDate>Tue, 10 Jul 2012 16:00:03 +0000</pubDate>
		<dc:creator>Bassem Ghali</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media advertising]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://bassem-ghali.com/?p=70</guid>
		<description><![CDATA[Social media could be overwhelming, no one knows where it ends and no one knows when it began! The key element is to implement the components that apply to you or your business! You are a mechanical software development company &#62;&#62; Do you need a Facebook or MySpace page? NO. What you need is a [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How to optimize multi-language &amp; multi-region / country websites?</title>
		<link>http://bassem-ghali.com/search-engine-optimization/multilanguage-multiregion-websites-1005.html</link>
		<comments>http://bassem-ghali.com/search-engine-optimization/multilanguage-multiregion-websites-1005.html#comments</comments>
		<pubDate>Sun, 01 Jul 2012 13:54:14 +0000</pubDate>
		<dc:creator>Bassem Ghali</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Google local maps]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[Google search engine]]></category>
		<category><![CDATA[Google webmaster tool]]></category>
		<category><![CDATA[Local Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://bassem-ghali.com/?p=1005</guid>
		<description><![CDATA[Google analysis shows the majority of users prefer having information / website in their own language. Keeping this in mind; imagine how this will affect sales and conversions for your website! In this post I will be explaining the best 3 ways to optimize multi-language &#38; multi-region / country website. What the benefits are of [...]]]></description>
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		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Can Facebook Beat the Google Display Network in Online Advertising?</title>
		<link>http://bassem-ghali.com/seo-news/facebook-vs-google-display-network-advertising-1516.html</link>
		<comments>http://bassem-ghali.com/seo-news/facebook-vs-google-display-network-advertising-1516.html#comments</comments>
		<pubDate>Tue, 12 Jun 2012 00:42:36 +0000</pubDate>
		<dc:creator>Bassem Ghali</dc:creator>
				<category><![CDATA[Search Engine Marketing PPC]]></category>
		<category><![CDATA[SEO / SEM News]]></category>

		<guid isPermaLink="false">http://bassem-ghali.com/?p=1516</guid>
		<description><![CDATA[&#8220;To be perfectly clear, we’re not comparing Google vs. Facebook as companies per se. Google is a search engine, and Facebook is a social network. This is a specific comparison of the display advertising capabilities of Facebook against only the display advertising component of Google’s business (The Google Display Network), which makes up roughly 20% [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Online Searches &amp; Advertising Drive in-Store Sales?</title>
		<link>http://bassem-ghali.com/search-engine-optimization/impact-online-search-offline-purchase-1375.html</link>
		<comments>http://bassem-ghali.com/search-engine-optimization/impact-online-search-offline-purchase-1375.html#comments</comments>
		<pubDate>Wed, 11 Apr 2012 20:48:52 +0000</pubDate>
		<dc:creator>Bassem Ghali</dc:creator>
				<category><![CDATA[Search Engine Marketing PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://bassem-ghali.com/?p=1375</guid>
		<description><![CDATA[Google and the Gortz Store in Germany have preformed a study to understand how to quantify the level of Research Online and Purchase Offline (ROPO), and benchmark the incremental in-store sales against the online sales generated. Studies have shown that consumer shopping behavior is evolving, the chart below shows how shopsavvy consumers become when it [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Amsterdam, Always Beautiful</title>
		<link>http://bassem-ghali.com/photography/amsterdam-beautiful-1441.html</link>
		<comments>http://bassem-ghali.com/photography/amsterdam-beautiful-1441.html#comments</comments>
		<pubDate>Mon, 06 Feb 2012 23:59:48 +0000</pubDate>
		<dc:creator>Bassem Ghali</dc:creator>
				<category><![CDATA[The World Through My Eyes]]></category>

		<guid isPermaLink="false">http://bassem-ghali.com/?p=1441</guid>
		<description><![CDATA[Amsterdam, Always Beautiful &#8211; Photography by Bassem Ghali]]></description>
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		<slash:comments>0</slash:comments>
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		<title>My presentation at Toronto Real Estate Marketing Summit; Why local optimization is essential for your business</title>
		<link>http://bassem-ghali.com/search-engine-optimization/local-optimization-presentation-1398.html</link>
		<comments>http://bassem-ghali.com/search-engine-optimization/local-optimization-presentation-1398.html#comments</comments>
		<pubDate>Wed, 14 Dec 2011 07:01:02 +0000</pubDate>
		<dc:creator>Bassem Ghali</dc:creator>
				<category><![CDATA[Search Engine Marketing PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://bassem-ghali.com/?p=1398</guid>
		<description><![CDATA[I had the pleasure to present at Toronto Real Estate Marketing Summit on the importance of local search engine optimization and marketing. I have included my slides from the presentation below:   View more presentations from BassemGhali Pictures from Toronto Real Estate Marketing Summit &#160; &#160; &#160; &#160; &#160; &#160; For more information, please visit [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Boost Your Google AdWords Campaign for the Holiday – Top 10 Helpful Tips</title>
		<link>http://bassem-ghali.com/search-engine-marketing-ppc/google-adwords-tips-1054.html</link>
		<comments>http://bassem-ghali.com/search-engine-marketing-ppc/google-adwords-tips-1054.html#comments</comments>
		<pubDate>Mon, 12 Dec 2011 04:46:48 +0000</pubDate>
		<dc:creator>Bassem Ghali</dc:creator>
				<category><![CDATA[Search Engine Marketing PPC]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Google keyword tool]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://bassem-ghali.com/?p=1054</guid>
		<description><![CDATA[Before you know it, the Holiday season is here and as a small or large business owner, you have to make adjustments to your online marketing strategy to gain the most out of this special period of the year. If you don’t have an online marketing strategy yet! I totally recommend setting up Google AdWords [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 ways to grow your small business online and how much should you spend on online marketing?</title>
		<link>http://bassem-ghali.com/search-engine-optimization/grow-small-business-online-1361.html</link>
		<comments>http://bassem-ghali.com/search-engine-optimization/grow-small-business-online-1361.html#comments</comments>
		<pubDate>Wed, 10 Aug 2011 14:42:24 +0000</pubDate>
		<dc:creator>Bassem Ghali</dc:creator>
				<category><![CDATA[Search Engine Marketing PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://bassem-ghali.com/?p=1361</guid>
		<description><![CDATA[From affiliate marketing to online classifieds, there are many ways to build your business online. Here’s a look at ten popular online marketing options. Local listing and classifieds Create your business listings on listings sites such as Google Maps and other local business directories to ensure that consumers searching for nearby businesses find yours. Some [...]]]></description>
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